YouTube now gives non-profits the ability to say “This is why I’m hot!”
SAN BRUNO, CA–(Marketwire – September 27, 2007) – Hundreds of nonprofits currently leverage YouTube, the leader in online video, to raise awareness of their causes. Today at the Clinton Global Initiative, YouTube announced the YouTube Nonprofit Program, a way to make it even easier for people to find, watch and engage with nonprofit video content on the site.
At launch there will be a thirteen organizations participating in the YouTube Nonprofit Program including:
24 Hours for Darfur * American Cancer Society * Autism Speaks * 92nd Street Y * Asia Society * Strong American Schools’ ED in ’08 * Friends of the Earth * International Rescue Committee * March of Dimes * YouthNoise * The ONE Campaign * The Clinton Global Initiative * World Vision Australia
Other organizations are free to apply. You can check out the story on Marketwire above or the Web 2.0 review site Mashable. Actually the mashable story is getting a little digg love.
For other folks interested in this story, you might want to check out Beth’s Non-profit technology blog where she discusses Splashcast and the NTC Videogeek out, which is a non-profit video wiki. Beth’s blog also has some info about her recent work with spreading the video bloging movement in Cambodia as well as her coverage of free videolog which receives big praise from Beth . For other resources, I would look to YouTube itself or Make Internet TV which is Creative Commons and has both a blog and a wiki.
UPDATE: If you want to stay on top of what You Tube technology and collaboration is coming next, check out You Tube’s Test Tube.
This American Cancer Society video on heath care and health insurance is pretty gripping:
At the other end of the spectrum, this quick :15 second video by World Vision seems less produced but still compelling: