Small business blogging

Introduction to business blogging: 

An easy step by step process for getting involved in corporate, executive, and personal blogging.  Its not supposed to be a rigid list.  Its to be adapted as appropriate to the given individual and corporate culture.  In fact, I will probably revise the schema in the near future.

 

Week 1:

• Find and listen to the three most influential and interesting blogs in your field

• Listen to what is creative, interesting, unique, and what is popular

• Get a google reader or Netvibes account

• Learn to use technorati and google alerts to listen

• Get a del.ico.us account and use it to bookmark important and interesting finds on the web.

 

Week 2:

• Look for blog mentors in terms of content and form

• Subscribe to 3 blogs in your field and 2 or 3 blogs for fun

• Brainstorm ideas for entries

• Write your about page

• Start writing entries and editing them as needed

 

Week 3:

• Start interacting by commenting 

• Decide on a name and perhaps a voice. (note: you voice will likely mature and change slightly over the life of the blog

• Launch blog

 

Week 4:

• Think about a formal comments policy

• Explore audio and video alternatives

• Explore creative commons pictures at Flickr

 

 

Week 5:

• Start to focus on pillar content.