“Mega-Uber Roundup List of What I Learned at Podcamp Nashville”
sorry here is part of podcamp. when i have time i will include other parts of podcamp:
cliff of gspn
• called first podcast “generally speaking”–Bad idea by the way (pick a niche or focus)
• “lost” for download the next week on itunes—from 350 to 1,400 subcribers (timing is key)
• niche• be passionate about your niche• strong work ethic
• be involved (call on show, email, online forum, twitter, facebook) thank you for participating in my community.
• entertaining and inspiring
• audacity (website)
• garageband (from apple)
• soundforge (PC) pay
• peek/peak pay
• q base and protocols
• google (?)
• conversion of files
• don’t have to be an audiophile.
• record in a quite space
• augment EQ for best quality
• sample rates makes a difference (don’t need to go about 196)
• find out what you are passionate about and write about it–don’t worry about the tech, you will figure it out later• i love playing music.
• i love it people saying “i love this music you played”—that’s what excited me.
• why is this better than a 30 second spot?
• church, clubs, and organizations. 5 minute update on whats happening.
• you are in control when you get sponsorship.
• music labels need the talent more than the labels need the talent.
• hanna montana and webkins.
• networks to go with—talk to them all. podango, wizrard, and podshow
• contests for traffic.
• surprisingly a random podcast stream of conciousness was one of the more successful.
• 2nd life builders
• networks primarily important for advertisers
• podcast alley, podcast pickle, ???, itunes (huge, huge, huge)
• hosting on the cheap–lipson/wizard merged (100 mg a month), podshow
• podcast on american airlines and virgin (think long term)
dave delaney on “twitter for branding”
• tweet-scan (for searching tweets and listening to conversations about specific topics)
• blog posts to twitter
• jott (to use your mobile to create a tweet)
john ellis-”optimizing for universal search”
• launched may 2007
• search engines enjoy blogs
• title tags for link bait
• pr web
• google Maps (reviews, coupons?) example-nashville and mercy lounge (phone number, pin #)
• news [seo press relases--$200 pr web]
• video optimization (descriptive names, video in the name—or tag, put watermark on video—your brand) (multiple videos—gives you more exposure; video capture was in the middle)
• yahoo has a podcast search (they have media-rss & blended search)
scott schwertly and “meet henry” were a hit. if you want to create and give better presentations or branding, check out the presentation below. very impressive. “meet henry” emphasizes the power of a story, simplicity, and picking a theme that embodies the metaphor of your message.
joe jaffee of crayon on social media and podcasting
• join the conversation—diversity
• marketing-1 hit wonders, 1 trick pony
• bill burnback “safe advertising is the biggest risk”
• echochamber-break into the echochamber
• give back to communities
• brands defined by their communities. Apple (Community is not becoming a facebook fan of an inatimate object) make this world a better place to live in
• ed lee—rss is like an untouched lake. you can frolic in it. you have to travel far to get to that lake.
• i believe you are each an expert in something. faith. passion. authentic. niches.
• same songs. i’ve outgrown radio. its dying a miserable death. when ipod are in more vehicles—that will be podcastings tipping point.
mitch canter of studio nashville and ethos3 communication
• wordpress, blogger
• itunes, odeo
• people buy from people they trust.
• by being in social media and blogging you are in essense saying, “i am the face bending the company…feel free to get to know me”
• Readers are busy. Keep it simple.
• daves avatar = brandingtodd earwood of daily idea tv
• william sledd should have launched on more than youtube, because hes locked into their revenue model
• rocketboom, wallstrip, ask a ninja (year and a half)
• how did I get started?
• get cheap equipment-ebay-tripod and cheap
• sony vegas or final cut
• greenscreen/bluescreen (for $20)
• gon’t skimp on audio or light