Five Top Tips and Tools for Pay Per Click (PPC) Advertising

Best Pay Per Click and Search Engine Marketing Tools:

First, the Wordtracker keyword suggestion tool is fabulous. SEO Book’s Keyword Tool combines Wordtracker with Google search which is also very helpful. Or you can opt for a more comprehensive SEO Book Keyword Suggestion Tool.

Second, the Google traffic estimator can estimate where your ad will appear.

Third, this Typo generator from SEO Book is extremely helpful for your PPC and keyword suggestion needs. (I’m curious if its more helpful for Yahoo or Google. I imagine it can save more money on Google, given that the prices are so high to begin with relative to Yahoo)

Fourth, Yahoo, MSN, and Google are where the action is at. In addition, I’m looking to test out Enhance.

Fifth, MSN offers various tools at their Ad Center Labs.

Whats your favorite SEM tool or the best PPC tool? Do you have suggestions?