So why is Pay Per Click advertising so great for online marketing return on investment for small business or nonprofits? And why are organizations of all shapes and sizes investing in PPC strategies?
Speed of Return-you don’t have to wait forever to see the dividends of the invesment. You can get to the top of the search rankings without investing $10,000 to $30,000.
Micro-targeted Marketing-you target the exact people you want to talk to at exactly the the time they are looking for you.
Tracking Your Web Traffic and ROI- pay per click advertising (especially combined with Google analytics) allows you to track your ROI for advertising.
Flexible Marketing Strategy-you can target who, where, and specifics of your demographics into your. You can quickly and cheaply target specific copy to specifc demographics.
Business growth and exposure-great way to get your name out and get web traffic for pennies on the dollar. You can also experiment to find new potential demographics with a minimal investment.
Very Low Risk-you get what you pay for. You only pay for actual traffic on your website.Google, Yahoo, and Microsoft all offer comprehensive Pay Per Click (PPC) solutions for your search engine marketing (SEM) needs.
In short, Pay per click advertising and search engine marketing are the categorically the best bang for your internet marketing buck (aka the best return on investment). If you live or work in Nashville, Brentwood, or Franklin and would just like more web traffic, a targeted search engine marketing (SEM) campaign, or a small business pay per click (ppc) campaign feel free to contact me with your questions or web marketing needs. If you would like to get web traffic thats targeted toward your niche customers and niche influentials, please contact me with your web marketing and strategy needs. Or if you would like to show up near the top in Google search engine results (SERPS) with better search engine optimization (seo), I would be glad to help you.Or even if you don’t….and just have web needs…feel free to contact me.
4 responses so far ↓
Social Media and Search Engine Marketing Resources from My Other Blog « Web Marketing Strategy: Blogging, Web 2.0, SEO, and Pay Per Click Advertising // June 5, 2008 at 11:38 am |
[...] Why is Pay Per Click Advertising So Good for Return on Investment [...]
marieclaire20 // June 5, 2008 at 5:38 pm |
pay per click is best because you only pay for what you have been receive and you don’t have to pay excess.
kronikmedia // June 5, 2008 at 6:58 pm |
I agree with the advantages of pay per click highlighted above. However there is another side to the argument. Just as much as pay per click advertising can be seen as cost effective, I am sure most small businesses who have experienced pay per click advertising would agree that with pay per click allocated funds disappear very quickly and can actually be quite expensive.
It can take a good few months of experimenting with different settings to improve conversion rates and bounce rates. ANother disadvantage is that is not a long term investment and ranking disappears as soon as the campaign is stopped. whereas in organic search engine optimisation it is more of a long term investment in spite of it taking at least 6 months before receiving a meaningful rank.
The article is discussed in detail on http://www.kronikmedia.co.uk/blog/why-is-orgnic-search-engine-optimisation-better-than-pay-per-click-advertisng-for-your-business/24/
compassioninpolitics // June 5, 2008 at 7:51 pm |
Agreed generally. I think significant organic results can be produced in three months or less, but certainly a longer six month campaign can be helpful.
In the case of leveraging a longer campaign, we believe SEO and business blog training is the most effective strategy.