Fount of Mercy: Mission of a Unique Non-profit

I learned about the Fount of Mercy through the social media campaign from the movie “Cult of Sincerity” This is what Fount of Mercy is about:

Our Mission

Fount as a Non-Profit Based GRO/NGO Support Provider

Fount of Mercy works to connect Western organizations and individuals with African grass-root organizations that are caring for orphans and vulnerable children.

Our goal is two fold: First we seek to provide Western Humanitarians with direct individualized avenues of aid, secondly we seek to support the efforts of indigenous grass-root African organizations that are already caring for orphans and vulnerable children in the context of community through capacity building, technical support, resource mobilization, documentation and research, monitoring and evaluation and grant making.

You can see the full length movie for “Cult of Sincerity” here. This is an interesting hybrid or mashup approach toward marketing a movie–although it seems like more nonprofit than not:

If you have any reviews of the movie or thoughts about this approach….post them in the comments.