Solutions to the Return on Investment and Web 2.0 Metrics Discussion:
With the emergence of Web 2.0 and social media platforms like Facebook, YouTube, and the explosion in corporate blogging, web analytics and Return on Investment (ROI) in experiencing a renewed interest and scrutiny.
Knowing what to listen to and track is critically important to a business bottom line. On Linked In Answers, I just asked “What are the most important metrics to track?” More specifically:
-Visitors per day/week/year
-Repeat visitors
-Time on site
-Website conversion action (# per on site to conversion–ie on email list, inquiry, purchase)
-Links for SEO purposesWhat do you think is most important for a business website?
And how can you track the ROI of the web over time? (ie the ROI is often 3 to 6 to 12 months down the line on various web techniques. How do you take that into account?)
You can see the Linked in Answers here.
Web Metrics Resources and Update:
Dave McClure has a great Slideshare that provides a great deal of focus to the social media and web 2.0 metrics conversation.
For more info about social media marketing, corporate blogging, and web 2.0 strategy.
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