Compassion in Politics: Christian Social Entrepreneurship, Education Innovation, & Base of the Pyramid/BOP Solutions

Maximizing the Return on Investment (ROI) of Social Media and Web 2.0 for Enterprise and Nonprofits

May 19, 2008 · 1 Comment

(image credit: orange_beard)

Listen. Listening is the absolute cornerstone of any social media engagement and marketing strategy. If you don’t listen well, there isn’t much hope of you understanding your market or audience online. Listen with
Explore and Play. Explore different communities. Explore different media. Explore different social media platforms. Let the web be your canvass.
Design Fusion. Borrow creative and strategic ideas from the best. Re-mix ideas and design. Repeat.
Cultural Trendspotting. Read books like A Whole New Mind, A Cluetrain Manifesto, Join the Conversation, or Social Media Ready to get your brain around the ongoing revolution. As the TED Talks point out “Ideas Matter.”
Explore Your Niche. Have fun in digital communities, blogs, and print media.
Create a Strategy and Map it Out. This fuses vision with tangible ways to implement it.
Social Media Assessment. Decide on an easy rubric or metric to map your progress and Return on Investment.
Move Creative to Execution. Execution is the ultimate in Getting Things Done (GTD). One key way to that is to create a schedule and to ration your time very strategically and with razor like focus based on your schedule.

More Return on Investment (ROI) for Social Media, Web 2.0, and Corporate Blogging Resources and Tools.

Categories: social media

1 response so far ↓

  • top investing strategy // May 20, 2008 at 11:19 am | Reply

    Where do you want to be in 5 years from now, what house will you be living in, how many real estate investments would you have done successfully. This is very important because this will be the basis of your investing strategy.

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