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July 21, 2009 / compassioninpolitics

Creativity and Business Innovation Syllabus

I’ve aggregated several creativity, business, and innovation syllabii here to create a collective bibliography.

Creativity, Innovation, and Entrepreneurship Bibliography

1. Creativity in Business – Michael Ray (Stanford)
2. Innovation and Entrepreneurship – Peter Drucker
3. How to Think Like Einstein – Scot Thorpe
4. Entrepreneurial Wisdom – Renn Zaphiropoulos
5. Smart World: Breakthrough Creativity and the New Science of Ideas – Richard Ogel, HBS Press 4171.
6. When Sparks Fly: Igniting Creativity in Groups – HBS Press, 1999, Walter Swapp. 3
7. The Art of Innovation – Tom Kelley
8. Weird Ideas that Work – Bob Sutton
9. Jack’s Notebook – Gregg Fraley
10. Conceptual Blockbusting – James Adams

(from the creativity,innovation, and entrepreneurship syllabus at Berkeley University)

Creativity and Business Bibliography

Michael Ray and Rochelle Myers. Creativity in Business. (1989) Price: $14.95

James L. Adams. Conceptual Blockbusting: A Guide to Better Ideas, 4th ed. (2001) Price $16.95

Ray Anderson. Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model. (1999) Price: $19.95
(from Carnegie Melon University Creativity Syllabus)

Creativity and Innovation Bibliography

Csikszentmihalyi, Mihaly Creativity: Flow and the Psychology of Discovery and Invention, 1996 Harper Collins, (paperback)

De Bono, Edward, Serious Creativity, 1992, Harper Collins, (paperback)
Lateral Thinking Short Course, materials produced by De Bono Thinking Systems, (available at only at our bookstore).

(from Wake Forest creativity and innovation syllabus with problem solving involving global “wicked problems”)

Creative Thinking Bibliography

Greenwald, Nina (ed.) Readings in Creative Thinking (special set for class 2002)

Shekerjian, Denise. Uncommon Genius, Viking Penguin, 1990.

Cameron, J. The Artist’s Way (optional)
(from creative thinking syllabus at UMB)

Creativity and Innovation Bibliography

“Expect the Unexpected or You Won’t Find It A Creativity Tools Based on the Ancient Wisdom of Heraclitus”
By Roger Von Oech 
Berret-Koehler Publishers, Inc. San Francisco

“The Houdini Solution. Put Creativity and Innovation to Work by Thinking INSIDE THE BOX”
By Ernie Schenck, 
McGraw Hill, New York 2007

(from a creativity and innovation syllabus at UTEP)

Additional Creativity in Business Bibliographies

This half-syllabus on creativity in entrepreneurship from Harvard has some interesting books and articles, including the Medici Effect. You might also like to check out this creativity in learning syllabus from Berkeley, which is targeted at young learners, but has application at all levels.

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