Shooting video from your nonprofit, church, or educational organization can be a great way to cut costs. It can even be a great way to test if further investment in video production and editing is justified. Although, its important to take into account your strengths and potential weaknesses in this area if you are shooting a one time event. However, given those caveats, here are some of the best tips I ran across:
1) Get the lighting right
2) Get the audio right. The journalist toolkit recommends using a video mic like a lavalier. This will likely help reduce some of the external sounds like the wind.
3) Get a tripod.
Getting those fundamentals right is pretty critical to having professional looking video that people actually want to watch. Often, however, the people/content/story can be a driving motivation to tune in as well–especially if you are personally connected to the people in the video.
Video University “Shoot Video to Look Like Film“
Lifehacker “8 Ways to Shoot Video Like a Pro“
J-Learning “How to Shoot Video for the Web“
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