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July 18, 2010 / compassioninpolitics

Nine Competitive Advantages of Design Thinking for Business

Nine Competitive Advantages of Design Thinking for Business

As the meme of “design thinking” advances through the pages of popular literature and business strategy, many people are asking “why is design thinking so important?” I think there are at least nine core competitive advantages for individual and businesses which strategically leverage design thinking. Design-thinking is an underutilized skill and can bring huge advantages in the marketplace for businesses of all shapes and sizes:

1) Better communication and brand (external communication)
2) More memorable and emotionally connected brand (a pictures worth 1000 words)
3) Better, more efficient processes (better designed processes and internal communication. increased clarity)
4) Innovation in process, product, leadership, and other ways to maintain “Your Blue Ocean Strategy” (your own competitive niche)
5) Integrated and systems theory advantage (holistic vision)
6) Allow common dialog between left brain and right brain thinking individuals.
7) Understanding as human communication and action as story connected
8] Less expensive change and innovation (more refined process which better understands listening, observation, prototyping, and customer research
9) Increased problem solving skills

So the positive benefits of design thinking strategy include better process, communication. Ultimately, design thinking is about creating better thinking models (holistic thinking), innovation, and better understanding and acting on humans emotional, empathetic, and creative beings. I would be remiss, if I didn’t acknowledge that my thoughts and passion probably bare some ideas for Tom Kelley, Dan Pink, Tom Peters, Bob Sutton and Roger Martin.

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  1. compassioninpolitics / Jul 18 2010 9:37 pm

    Its interesting to point out that design thinking as currently theorized draws on science–so it is really an integration of both sides of the brain (although one need not be skilled in both to be effective at design thinking)

    Also, design thinking has the ability to help identify and take advantage product and service assets….voids. (ultimately, better understanding internally, externally, and a better product). Design is an advantage which can truly be realized across the organization.

    I’m curious how research in integrated thinking or say the Medici effect can be leveraged for competitive advantage….

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