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June 7, 2011 / compassioninpolitics

One of my favorite quotes on persuasion | aka memories of graduate school:

“In all aspects of life, we define our reality in terms of metaphors and then proceed to act on the basis of the metaphors. We draw inferences, set goals, make commitments, and execute plans, all on the basis of how we in part structure our experience, consciously and unconsciously, by means of metaphor”

George Lakoff and Mark Johnson: Metaphors We Live By

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