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March 11, 2012 / compassioninpolitics

Public Speaking Checklist

Core Speech Components:
• Vision/Mission
• Visual theme
• Hook/Attention Getter
• Objective
• Story/Story Development (including mini-stories)
• Call to Action
• Audience Engagement
• Memory/Star Moment
• Framing/Metaphor of the Experience/Story (journey, mystery, etc…)

• Reflection
• Contrasting/Juxtaposition
• Brainstorming/Edits/Prototypes
• Defining terms/priorities

Rhetorical Tools Checklist:
• Inspire
• Vivid Visuals & Words
• Metaphor(s) & Analogies
• Repetition/Parallelism
• Emphasis/Focus (time, visuals, volume, & tone)
• Tone
• Non-verbals
• Character/Integrity
• Intensity/Energy
• Types of ego appeals
• Implied/Enthymeme
• Pretty words & rhetoric

Classic Aristotlean Rhetoric:
• Historical Context (now & past)
• Define the terms
• Define the facts
• Social proof/Data
• Cultural/Historial/Visionary Collective unconscious
• Dueling Characters/Archetypes
• Ethos
• Mythos
• Logos
• Pathos
• Kairos

Story Elements:
• Audience Demographics, Hopes, Dreams, and Fears (personal interests, hobbies, trust agents, and unsaid)
• Story Characters (overlap with archetypes here)
• Story Conflict
• Signature Strength/Identity/Personal Story/Personal Flavor
• Shared destiny–painting our shared future together (the opportunity)

Solutions/Audience Understanding/Audience Action
• Re-framing/metaphors: opportunity
• Framing: Risk Assessment
• Co-creation
• Handouts
• Other follow-up

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4 Comments

Leave a Comment
  1. Nathan Ketsdever / Mar 12 2012 6:35 am

    1. conditional statements (if-then or vice versa). If you are a….or want to be an…..you need. Why?
    (Plus, possibly include a future cast)
    2. exclusivity (perhaps beyond mere scarcity of your individual offer). the issue of time itself…as well as the uniqueness of the offer.

    Confusion….2 layers of.
    Contrast: The rest is noise & bad advice.
    Track record: I’ve done.
    Overemphasize absolutes (ie a phrase beginning with every or all)

  2. compassioninpolitics / Mar 13 2012 7:01 am

    1. Voice of the brand/Voice of the customer (language & self/inner dialouge of the customer)
    2. Line in the sand appeals
    3. Colloquialism
    4. Onamonepia
    5. Comparison chart (contrast)
    6. Amusement
    7. Movement (non-verbal, presentation, or audience)
    8. Naming (various stuff)
    9. Silence (reflection…)
    10. Gravitas (how? besides speed, content, tone, and gripping photos–particularly epic or black and white). References to other issues of gravitas. By quotation, comparison, or rhetorical mimicing/mirroring.
    11. Anticipation, Mystery, Curiosity
    12. Emotional appeals & empathy (activate mirror neurons). Already mentioned above.
    13. Parlour tricks (???)
    14. Demonstrations
    15. Visuals (chart, data, metaphor, comparison, theme, organization)
    16. Sound effects.
    17. Background music.
    18. Journal/Personal/Field notes
    19. Using the familiar to make the unfamiliar clear (or to re-frame it)
    20. Props
    21. Special effects (metaphorical explosion)
    22. Types of stories & storytelling (historical–time travel experience)
    23. Enemies
    24. Myths/Assumptions
    25. Barriers
    26. Cultural tropes
    27. Process ???
    28. Comparison/Parallels
    29. Literary type (confessional, manifesto, song/poetry, address, sermon, opening/announcement, etc..)

  3. compassioninpolitics / Mar 13 2012 8:05 am

    Uplift and inspire with positivity:
    • Joy
    • Gratitude
    • Serenity
    • Interest
    • Hope
    • Pride
    • Amusement
    • Aspiration
    • Inspiration
    • Awe
    • Love

  4. compassioninpolitics / Mar 13 2012 8:06 am

    Define what an industry leader is.
    Define what world-class/excellence is.
    Define what a business leader is. (how they act & perform & what they do)

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