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December 30, 2012 / compassioninpolitics

Western Rhetorical Theory Summaried in One Page

1. God/Devil Terms (Good life, heros,) (Richard Weaver)
2. Opposites/Dialectical (Burke)
3. Soul appeals/Identity appeals
4. Enemy
5. Identification (Commonality/Relational, personal story, & Group–aka Tribe)
6. Story: Act, Scene, Agent, Agency, Purpose
7. Rhetoric as Demonstration (Burke)
8. Materiality (Burke)
9. “Art as a means of communication” (Burke)
10. All rhetoric exhibits and implies an attitude
11. Sensational and phenomenal (Richard Weaver, p. 174)
12. Liveliness, animation of action, and vividness (energia and enargia) (Richard Weaver, p. 175)
13. “A speech intended to persuade achieves little unless it takes into account how man are reacting subjectively to their hopes and fears and their special circumstances.” (Richard Weaver, p. 171)
14. “Every speech which is designed to move is directed to a specific audience in its unique situation.” (p. 171)
15. Rhetorician as preacher (Weaver)
16. Hot/Cold Media (the media is the message) (McLuhan)

Acknowledge diversity of opinion (Wallace)
4 types: 1. Definition, 2. Cause and effect 3. Similarity/dissimilarity 4. Authority

Thomas Wilson, Arte of Rhetorique

Types of argument:
1. Definition 2. Circumstances (?)

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