You can think about it in terms of:
• personal change
• character/crisis
• organizational change
A similar idea is talked about by Seth G. in terms getting past the hump of new ideas & new products–which presumably is borrowed from the change curve concept.
Using enablers vs. barriers–to get over the curve is pretty interesting. (this reminds me of the idea of triggers)
I assume its pretty related to adoption curve or the bell curve as well.
Nice use of Sliderocket webinar–using background music with 3 to 12 second per frame. 15 frames total & call to action at the end. Nice use of dual color on text.
1. Minimalism (1 slide does 1 thing)
2. Script + San Sarif Combo = Sweet
3. Know Your Colors (they use great combos in their presentation design. also borro from other firms as well as photos & from online tools that help with color choice…..or your actual stockphotos…..or the mood you want to create)
Attention
Understand (Audience Analysis)–or you can fit in anything they need to understand
Dreams, Desires, Doubts
Interests
Empathy
Needs (blah). Maybe its a long-term versus short term distinction
C (creativity, creatively)
E (????)
Biz Dev E-mail Stuff:
1) Data or Emotion or Question (who are you? what is possible?)
2) Trust & Credibility
3) Common Ground (specifics–dovetails–interest, values, etc..)
4) Story/Scenario
5) Passion/Mission (standard, etc..)
6) Legacy
Problem, problem, problem.
Interview to feel out.
Also what is the proper order?
I wonder if I just did 3 with a decent hook if it would work. Emotion, story, mission, purpose is the core.
-Skitch- Working along side of Evernote, you can doodle, highlight and type over all of those notes you collected. You also can add arrows to things you want to point out in visuals for your content.
-Resize.it- A site to easily resize all of your images quickly.
-Visual.ly- Beautiful infographics. They even have a corgi one!
-Piktochart- A way for you to create your own infographics. Time to put down that stock photo.
-Easel.ly- Not just a way for you to create infographics, but a way to share too. Sharing is caring, right?
-Tableau- Numbers look at tad boring all alone, time to visualize some of that data.
-Wordle- Tool to generate sweet word clouds.
-Issuu- Create online magazines.
-FotoFlexer- In a bind and can’t use photoshop? FotoFlexer has some basic and advanced editing features that can be matched up to Photoshop.
As Edward P.J. Corbett points out in his Classical Rhetoric
for the Modern Student, “The topics represented the system the classical rhetoricians
built upon this tendency of the human mind
[to abstract,
to generalize,
to classify,
to analyze,
and to synthesize].”
“Life is short, and Art long; the crisis fleeting; experience perilous, and decision difficult. The physician must not only be prepared to do what is right himself, but also to make the patient, the attendants, and externals cooperate.”
Hippocrates. Aphorisms. Trans. Francis Adams. Dodo Press. 2009.
“Scientific reports are genuinely dispassionate, characterless, and ahistorical,” write lead author Zachary Meisel, MD, MPH, MS, an assistant professor of Emergency Medicine and a senior fellow in the Leonard Davis Institute of Economics, and Jason Karlawish, MD, a professor of Medicine and Medical Ethics and a senior fellow in the Leonard Davis Institute of Health Economics. “But their translation and dissemination should not be. Stories are an essential part of how individuals understand and use evidence.”
Compassion in Politics: Christian Social Entrepreneurship, Education Innovation, & Base of the Pyramid/BOP Solutions 
Public Speaking 2.0
http://speechcommunicationsyllabus.wordpress.com/
Metaphor Bibliography
http://conceptualmetaphor.net/bibliography
Robert Caldini
Chip and Dan Health
http://www.heathbrothers.com/
Classical speech:
http://www.pitt.edu/~present/cermony.htm
Archetypes:
http://www.archetypewriting.com/real/real.htm
A little more on Archetypes:
http://www.archetypewriting.com/articles/articles_ck/MBTI_PMAI.htm
How to analyze a story:
http://www.betterstorytelling.net/blog/2-storydevelopment/how-to-analyze-a-story.html
Agents:
http://www.lukeman.com/greatquery/download.htm
Behavioral finance/economics and heuristics:
http://heuristics.behaviouralfinance.net/
Mark Turner:
http://markturner.org/presentations.html
Cognitive Poetics:
http://en.wikipedia.org/wiki/Cognitive_poetics
Cognitive Rhetoric:
http://en.wikipedia.org/wiki/Cognitive_rhetoric
Ideas for further research:
http://en.wikipedia.org/wiki/Philip_Johnson-Laird
Not sure how good these videos are:
http://www.publicwords.com/nick_morgan_videos.html
Expectations
Value
http://en.wikipedia.org/wiki/Albert_Bandura
http://en.wikipedia.org/wiki/Self-efficacy
Ok resource–although learning specific
http://www.learning-theories.com/
ARCS theory of motivational design
http://www.learning-theories.com/kellers-arcs-model-of-motivational-design.html
Business balls also has some resources in the way of motivation.
Cognitive dissonance & identity & commitment.
Belief & behavior consistency.
Change behavior. I need to change what I do.
Sales:
http://www.huthwaite.com/resource%20center/
Thought about this option for visual persuasion training–but probably won’t:
http://www.presentationstoryboarding.com/visual-persuasion-training/
Negotiation Prep Book:
http://faculty.washington.edu/vandra/html/negprep.html
Negotiation Prep Questions:
http://faculty.washington.edu/vandra/html/negprepquest.html
See also the list of other questions from the prep book…
Options method ???????
Provocative method?
Thinking about this–interesting model:
http://www.slideshare.net/synotac/state-of-the-business-owner-fundamentals-webinar-13450345
The change curve–this might belong more under coaching–but it fits here too:
http://www.mindtools.com/pages/article/newPPM_96.htm
You can think about it in terms of:
• personal change
• character/crisis
• organizational change
A similar idea is talked about by Seth G. in terms getting past the hump of new ideas & new products–which presumably is borrowed from the change curve concept.
Using enablers vs. barriers–to get over the curve is pretty interesting. (this reminds me of the idea of triggers)
I assume its pretty related to adoption curve or the bell curve as well.
Nice use of Sliderocket webinar–using background music with 3 to 12 second per frame. 15 frames total & call to action at the end. Nice use of dual color on text.
http://portal.sliderocket.com/TRPC/ceooverview2
Platinum Rule
Various MP3s & e-books
http://www.alessandra.com/products/salesproducts.asp
Not sure how good this is…
File under negotiation & communication:
http://www.valuenegotiation.com/for_instructors.htm
Impressive:
http://www.bothsidesofthetable.com/on-selling/
Monroes motivated sequence:
http://en.wikipedia.org/wiki/Monroe's_motivated_sequence
http://www.slideshare.net/ethos3
1. Minimalism (1 slide does 1 thing)
2. Script + San Sarif Combo = Sweet
3. Know Your Colors (they use great combos in their presentation design. also borro from other firms as well as photos & from online tools that help with color choice…..or your actual stockphotos…..or the mood you want to create)
Maybe interesting:
http://changingminds.org/explanations/needs/identity.htm
Classifying compliance gaining messages: Taxonomic disorder and strategic confusion.
Compliance gaining:
Click to access marwellschmitt.pdf
http://persuasionuvm.blogspot.com/2010/10/compliance-gaining.html
http://persuasionuvm.blogspot.com/2012/10/eight-sequential-persuasion-strategies.html
Persuasion:
http://www.persuasivelitigator.com/2013/05/know-your-philosophy-of-persuasion-top-perspective-posts.html
http://www.persuasivelitigator.com/2012/04/climb-down-the-ladder-of-abstraction-in-patent-cases-and-all-cases.html
http://www.persuasivelitigator.com/2011/03/god-terms-and-your-devil-terms-.html
http://changingminds.org/techniques/language/persuasive/power_words.htm
Golden Mean/Balance/Beauty & Reason–Positioning
Decent:
http://www.youtube.com/soappresentations
Make other uses of the word “AUDIENCE”
Attention
Understand (Audience Analysis)–or you can fit in anything they need to understand
Dreams, Desires, Doubts
Interests
Empathy
Needs (blah). Maybe its a long-term versus short term distinction
C (creativity, creatively)
E (????)
Biz Dev E-mail Stuff:
1) Data or Emotion or Question (who are you? what is possible?)
2) Trust & Credibility
3) Common Ground (specifics–dovetails–interest, values, etc..)
4) Story/Scenario
5) Passion/Mission (standard, etc..)
6) Legacy
Problem, problem, problem.
Interview to feel out.
Also what is the proper order?
I wonder if I just did 3 with a decent hook if it would work. Emotion, story, mission, purpose is the core.
Rhetoric:
http://mkmotsch.com/
https://sites.google.com/site/ancientrhetoric/
Rhetoric:
Rhetoric of Socio-Biology (metaphorically important)
Click to access LyneHowe90QJS.pdf
On the purpose of rhetorical criticism:
Click to access darsey_must_we.pdf
3 Ways to Improve Your Persuasion with Greek:
http://inpraiseofargument.com/it-figures/2013/3/15/making-your-character-count.html
7 to 8 recommendations:
http://inpraiseofargument.com/give-a-great-speech/
MLK Speeches:
http://mlk-kpp01.stanford.edu/index.php/encyclopedia/multimedia_contents
Want to check this out soon–very interesting:
http://www.americanrhetoric.com/christianrhetoricbibliography.htm
16 Rhetorical Devices by Steve Jobs:
http://www.duarte.com/blog/rhetoric-isnt-a-bad-thing-16-rhetorical-devices-regularly-used-by-steve-jobs/
Some engishman I found through wikipedia rhetoric…..poet:
http://www.gutenberg.org/browse/authors/p#a6694
I wonder what are considered Spurgeon’s most useful or best sermons:
http://www.spurgeon.org/spsrmns.htm
http://www.spurgeongems.org/audio.htm
http://en.wikipedia.org/wiki/Christian_poetry
Rhetoric at Wisconsin (lecture notes):
http://courses.commarts.wisc.edu/360/lecture_notes/
Idioms in the Bible:
http://www.phrases.org.uk/meanings/bible-phrases-sayings.html
Conceptual Frames:
Click to access Frames_ConcFramewk_Artmaking_1.pdf
Figures of speech:
http://en.wikipedia.org/wiki/Figure_of_speech
Lackoff on Conceptual Metaphors:
http://edge.org/response-detail/10093
Adam Grant:
http://www.huffingtonpost.com/adam-grant/
Some interesting suggestions:
http://www.copyblogger.com/scientific-copywriting/
Alexander Campbell Fraser(the philosopher)
http://archive.org/search.php?query=creator%3A%22Alexander+Campbell+Fraser%22
Might be worth looking over.
Interesting & interesting references:
Burke:
http://blog.iese.edu/leggett/2012/05/17/symbolism-identification-and-kenneth-burke-2/
They have an interesting chart on Classic rhetoric too.
Pretty extensive analysis of MLK “I have a dream” here:
http://sixminutes.dlugan.com/speech-analysis-dream-martin-luther-king/
Word by Word rhetorical analysis:
http://mcgeheejuniors.wikispaces.com/I+Have+a+Dream+Rhetorical+Devices
Oxford has a short rhetorical analysis.
Rhetorical devices:
http://www.speaklikeapro.co.uk/Rhetorical_devices.htm
http://quizlet.com/11640005/50-most-common-rhetorical-devices-part-1-flash-cards/
Dictionary/Glossary
Focus on 15 most popular.
Quintillian:
http://rhetoric.byu.edu/primary%20texts/Quintilian.htm
http://home.uchicago.edu/~ahkissel/rhetoric/ramus.html
Social Psychology:
http://cwx.prenhall.com/bookbind/pubbooks/aronson/medialib/glossary/glossary_a.html
http://highered.mcgraw-hill.com/sites/0072413875/student_view0/glossary.html
Speeches & manifestos:
http://www.artofmanliness.com/2008/08/01/the-35-greatest-speeches-in-history/
http://xroads.virginia.edu/~hyper/turner/
Transition words list:
http://writing.wisc.edu/Handbook/Transitions.html
Rhetoric of JFK:
http://www.speaklikeapro.co.uk/Rhetoric%20&%20Public%20Speaking.htm
Click to access Rhetoric%20of%20the%20Inaugural%20Address.pdf
Presidential Rhetoric:
http://www.presidentialrhetoric.com/speeches/index.html
http://www.americanrhetoric.com/
Self-publishing, etc…
http://www.idealog.com/about-us/
Interesting resource possibility in self-publishing:
http://www.thebookdesigner.com
Thomas Nelson’s arm–Westbow Press:
http://www.westbowpress.com/
Behavioral Finance
http://www.behaviouralfinance.net/
Framing, etc…
Qunitillian:
http://rhetoric.eserver.org/quintilian/
History of Rhetoric:
http://rhetoric.eserver.org/categories/history
Not sure this is helpful–but rhetoric related blogs:
http://rhetoric.eserver.org/blogs
simple speech critique/ evaluation tool:
Click to access Writing%20an%20Effective%20Graduation%20Speech.pdf
Storyboarding apps:
http://www.teachthought.com/apps-2/11-storyboarding-apps-organize-inspire-young-writers/
Public speaking Resources:
http://www.lisabmarshall.com/services/resources/
Public Speaking Column:
http://www.quickanddirtytips.com/business-career/public-speaking/
Her $250 public speaking course:
http://www.tipsforbusypeople.com/expert-presenter-packages/
-Skitch- Working along side of Evernote, you can doodle, highlight and type over all of those notes you collected. You also can add arrows to things you want to point out in visuals for your content.
-Resize.it- A site to easily resize all of your images quickly.
-Visual.ly- Beautiful infographics. They even have a corgi one!
-Piktochart- A way for you to create your own infographics. Time to put down that stock photo.
-Easel.ly- Not just a way for you to create infographics, but a way to share too. Sharing is caring, right?
-Tableau- Numbers look at tad boring all alone, time to visualize some of that data.
-Wordle- Tool to generate sweet word clouds.
-Issuu- Create online magazines.
-FotoFlexer- In a bind and can’t use photoshop? FotoFlexer has some basic and advanced editing features that can be matched up to Photoshop.
http://trackmaven.com/blog/2013/04/the-big-list-of-content-marketing-tools/
Random NLP thoughts:
http://ispub.com/IJRE/2/1/13800
http://unifiedtao-en.blogspot.com/2011/01/complexity-of-tao.html
http://www.mindbodyresources.com/nlp.html
http://mappio.com/mindmap/andysmith/coaching-leaders-nlp-practitioner-course-outline
Lifehacker post about writing–unfortunately you have to read a bunch of comments to get the content:
http://lifehacker.com/the-best-resources-for-writers-1460320170
File under Startups, Creativity, Inspiration, etc..:
http://www.behance.net/
Also hiring designers.
I don’t quite get 3 and 4.
3 seems vague
In terms of 4: Why do you assert your authority? Is that assert your credibility?
http://sherwoodfleming.com/clear-method-standard/
Summary of Aristotle’s Rhetoric:
http://users.wfu.edu/zulick/300/aristotle1.html
19 to 26 seem to be the most useful (23 and 24 are topoi):
http://rhetoric.eserver.org/aristotle/twoindex.html
Zulick (Rhetoric/Communication):
http://users.wfu.edu/zulick/index.html
Burke:
http://users.wfu.edu/zulick/454/roadmap.html
Notes page:
http://users.wfu.edu/zulick/notelist.html
Other rankings might be interesting:
http://www.apa.org/monitor/julaug02/eminent.aspx
This probably should be filed under education, but:
http://thinkingchild.com/
Also the harvard program
Exercises:
http://grammar.about.com/od/pq/g/progym1term.htm
Groupings:
http://rhetoric.byu.edu/Figures/Figures-Groupings.htm
Amplification:
http://rhetoric.byu.edu/Figures/Groupings/of%20amplification.htm
Richard McKeon & Rhetoric
http://www.richardmckeon.org/publications-rhetoric.htm
CATT model
http://www.d.umn.edu/~cstroupe/ideas/cattt.html
A couple mentions of rhetorical scholars:
http://voices.yahoo.com/the-rhetorical-functions-commonplaces-5899342.html
Possibilities:
http://grammar.about.com/od/c/g/classicalrhetoricterm.htm
http://ishr-web.org/aws/ISHR/pt/sp/resources
Rhetoric:
http://interactivemedia.bradley.edu/ell/303/index3.html
Might check this out later:
http://persuasionuvm.blogspot.com/2012/10/eight-sequential-persuasion-strategies.html
Communication & music:
Click to access The-Music-of-Speech.pdf
* The various boxes in the article are the most helpful.
Specific to preaching, but overlap none-the-less (aka rhetoric):
Click to access listening.pdf
Berlo model of communication:
http://managementstudyguide.com/berlo-model-of-communication.htm
Emotional wheel:
Top three steve jobs speeches (video)
http://www.pcworld.com/article/238905/top_three_steve_jobs_speeches.html
http://www.makeuseof.com/tag/instant-inspiration-watch-steve-jobs-greatest-ever-speeches/
http://www.fastcolabs.com/3015391/seven-rare-steve-jobs-videos-that-show-how-to-think-different
http://everystevejobsvideo.com/
http://www.youtube.com/user/EverySteveJobsVideo
(also there are a number of “every apple video ever” on YouTube
Storytelling:
http://designthroughstorytelling.net/periodic/
TV Tropes is pretty good too.
Speeches at Trendhunter:
http://www.trendhunter.com/cool-hunting/category/keynotes
Start with Why:
http://www.kristakotrla.com/simon-sinek-quotes-business-leadership/
Public speaking like Steve Jobs:
http://gallocommunications.com/2012/10/06/the-presentation-secrets-of-steve-jobs-how-to-be-insanely-great-in-front-of-any-audience/
New Rhetoric:
http://home.uchicago.edu/~ahkissel/rhetoric/perelman.html
More rhetoric:
http://home.uchicago.edu/~ahkissel/index.html
Still more rhetoric:
http://home.uchicago.edu/~ahkissel/fundamentals.html
Conversion optimization tips based on science
http://blog.kissmetrics.com/psychological-principles-converting-website/
Rhetoric outlines:
https://archive.org/details/outlinesrhetori06genugoog
https://archive.org/details/stylisticinflue00amergoog
http://rhetoric.byu.edu/Sources/Recommended%20Reading.htm
http://www.people.vcu.edu/~nsharp/wilsded1.htm
Econmeum/Story:
http://rhetoric.byu.edu/pedagogy/progymnasmata/Encomium.htm
Invention & Topoi
http://en.wikipedia.org/wiki/Inventio#Topoi
Rhetorical Reasoning:
http://www.phc.edu/rr_aristoteliandialectic.php
Possibly interesting:
archive.org/details/12687275301PB_201405
Need to find more like this–because I don’t feel like I have a good list:
camws.org/directories/links.html
Classic Rhetorical texts
Classic speeches
This has a lot of interesting stuff:
http://rhetorica.net/
Interesting folks in classics:
http://lichen.csd.sc.edu/dbcs/index.php?page=videos#player
Also through here, but harder to find the content:
http://vimeo.com/user4646421/videos
Terms/concepts…..aka inspiration for Topoi or frameworks:
http://bradley.bradley.edu/~ell/grasiff.html
This is pretty cool:
http://www.digitalhumanities.org/companion/
From:
http://adho.org/publications
And more:
http://adho.org/resources-and-initiatives
http://classics.mit.edu/
As Edward P.J. Corbett points out in his Classical Rhetoric
for the Modern Student, “The topics represented the system the classical rhetoricians
built upon this tendency of the human mind
[to abstract,
to generalize,
to classify,
to analyze,
and to synthesize].”
Click to access lunsford.pdf
http://www.youtube.com/watch?v=KG2LT3Qz9dw
Aristotle Goes to Hollywood
Interesting stuff about 5 to 7 minutes in (its a bibliography).
He includes some David Mammut (spelling)
Adler, Art and Prudence
archive.org/details/artandprudenceas000885mbp
Classic texts before 400 BC
archive.org/details/test411
http://www.youtube.com/watch?v=zsLOBRPZ3pI&list=UUEUlS7dAu-9G5YZ6RNCjCIw
story elements graphic organizer
story elements worksheet
Click to access EstablishingtheRhetoricalSituation.pdf
Literary devices:
http://literarydevices.net
See also others.
Storytelling:
Health care communication:
“Life is short, and Art long; the crisis fleeting; experience perilous, and decision difficult. The physician must not only be prepared to do what is right himself, but also to make the patient, the attendants, and externals cooperate.”
Hippocrates. Aphorisms. Trans. Francis Adams. Dodo Press. 2009.
http://www.egs.edu/library/hippocrates/quotes/
http://learning.blogs.nytimes.com/2013/12/03/text-to-text-i-have-a-dream-and-the-lasting-power-of-dr-kings-dream-speech/?_php=true&_type=blogs&_r=0
Possible influential speeches:
http://teachingamericanhistory.org/50docs/
Storytelling resources (to be added):
http://www.storytellingcenter.net/learning/stories-connect/
Each excellent thing, once learned, serves for a measure of all other knowledge.
???
Story picture is interesting:
http://darmano.typepad.com/logic_emotion/2014/10/societal.html
Pitch Kit:
http://www.scottrouse.com/pitch-kit/
Entrepreneur Center & Idea Frame
???
Other ideas on the blog, like Hero’s Journey, etc…
http://www.idea-sandbox.com/innovation-tools/
Hero’s Journey Worksheet:
https://search.yahoo.com/yhs/search?p=heros+journey+worksheet&ei=UTF-8&hspart=mozilla&hsimp=yhs-001
http://www.writersdigest.com/online-editor/50-articles-on-writing-to-help-you-in-2015
The storyify index
Storytelling:
(annoying this Pinterest link doesn’t show up)
TED Talk tips
http://www.inc.com/jeff-haden/17-presentation-secrets-from-17-awesome-ted-talks.html?utm_content=buffer345f0&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
Biblical Storytelling:
http://www.nbsint.org/resources
Persuasion in Development and Non-profits:
Click to access common_cause_report.pdf
Narrative storytelling
https://normacameron.wordpress.com/
Flatworld Textbooks–although not free:
http://catalog.flatworldknowledge.com/catalog/disciplines/2/titles
Communication/Social Psych:
http://www.columbia.edu/~rmk7/
Click to access LadderofInference.pdf
File under critical thinking too.
https://samhornpop.wordpress.com/
Communication
Rhetoric cheat sheet:
http://www.helloliteracy.com/2013/04/hello-literacy-says-hello-national.html
http://www.helloliteracy.com/search/label/Bloom's
PEEL Writing Structure (seems semi-advanced):
Click to access 3.12%20CommonCoreWritingPEELAnchorChart.pdf
Another version of PEEL with rhetoric:
http://writetodone.com/a-step-by-step-approach-to-persuasive-writing/
MEAL structure:
http://mhswritingcenter.weebly.com/paragraph-structure-meal-and-more.html
Cognitive Narratology:
http://wikis.sub.uni-hamburg.de/lhn/index.php/Cognitive_Narratology
Poetry:
http://www.loc.gov/rr/program/bib/lcpoetry/
Storytelling for Business
http://stanfordbusiness.tumblr.com/post/74226096881/8-storytelling-tips-for-business-leaders
What persuasion strategies does he use?
http://www.c-span.org/video/?328793-1/fbi-director-james-comey-oversight-hearing-testimony
I think the use of metaphor is particularly telling (I think its visual and his non-verbals tend to reflect that at key times during his speech).
Note: I’m speaking about the first 10 minutes or so–as he introduces the two key topics he discusses.
http://apps.npr.org/commencement/
http://www.rhetoricring.com/links-2/
http://www.rhetoricring.com/tribute-to-richard-m-weaver/
http://www.rhetoricring.com/tribute-to-richard-m-weaver/treasury-of-richard-m-weaver/weavers-top-ten/
Relationships:
http://www.fastcompany.com/3027801/work-smart/5-ways-to-have-great-conversations
TED Talks:
http://blog.cldinc.com/blog/bid/292750/5-TED-Talks-Sales-Trainers-Should-Watch
Hmmmm….
https://www.gsb.stanford.edu/insights/big-data-approach-public-speaking
TED on Relationships & Questions:
Love & Relationships:
Writing:
http://www.cse.buffalo.edu/~rapaport/howtostudy.html#writing
Sweet pitch decks:
http://slidebean.com/blog/best-pitch-decks?utm_source=facebook.com&utm_medium=cpm&utm_term=3D&utm_content=Best-Pitch-Decks-500&utm_campaign=SEO-Boost-US-Startups
Rhetoric of the Bible:
http://ancienthebrewpoetry.typepad.com/ancient_hebrew_poetry/2011/04/why-the-king-james-version-remains-unsurpassed.html
Sensory Studies & Literature:
http://www.sensorystudies.org/timeline/
This was kind of interesting:
https://www.academia.edu/4690496/English_1110.02_Literary_Representations_of_the_Five_Senses
Possibly an interesting writing community:
http://www.scribophile.com/
Also this looks interesting:
https://www.coursera.org/specializations/creative-writing?utm_medium=email&utm_source=marketing&utm_campaign=TkX_MKFOEeajEnVsu251ig
Storytelling:
https://scienceprogress.org/2011/11/the-importance-of-narrative-in-communicating-evidence-based-science/
“Scientific reports are genuinely dispassionate, characterless, and ahistorical,” write lead author Zachary Meisel, MD, MPH, MS, an assistant professor of Emergency Medicine and a senior fellow in the Leonard Davis Institute of Economics, and Jason Karlawish, MD, a professor of Medicine and Medical Ethics and a senior fellow in the Leonard Davis Institute of Health Economics. “But their translation and dissemination should not be. Stories are an essential part of how individuals understand and use evidence.”
Source: http://www.science20.com/news_articles/narratives_medicine_story_behind_science_could_help_public-84525