Church social media, The Blogging Church, and non-profit organizations: My Quick Thoughts….
Social media can be something that takes ALL of your time or can be a convenient and fun way to build your brand. Its also a great way to display your personality. At the end of the day, it can be all consuming, if you don’t create balance in your life. (Jeremiah Owyang concurs is alluded to by Steve Rubels post about the ease of drinking the web 2.0 koolaid). This should be a wake up call to people in ministry who might allow large chunks of their day to be absorbed with blogging. Being a preacher or a pastor can be an all consuming job in itself, so adding blogging or social media to the mix can seem like a daunting task. Writing and editing and interacting with an online community in addition to pastoral, counseling, and leadership duties is truly mammouth. (Not to mention having a family and raising kids) However, I think that for 75-80% of pastors that choosing to opt entirely out of social media and blogging is a bit misguided.
The More Efficient Alternatives to Traditional Blogging. Or Non-profit Social Media Meets Productivity and GTD:
I strongly believe that if blogging isn’t the answer for, then perhaps podcasting, videos, or wikis are. When you can podcast from your mobile phone, it makes it easy to collect your thoughts about various subjects all in one place and later pick and choose which one you want to post on your blog. Utterz and Jott both offer these types of services that allow you to leverage your mobile for evangelism . I think, then, adding text, such as a Bible verse, additional resources, or a probing question in the text can be helpful. It also makes the podcast truly multi-media and adapts to more of the diverse way people learn.
Strategic Criteria for Social Media Engagement:
From my discussions with people in the ministry, these four issues seem to play huge in any decision:
High quality, Bible based Content (or in the case of non-profits purposeful or mission focused)
Time and Resource Commitment
I think looking at social media as an opportunity to be playful, passionate, and creative offers opportunities for churches and non-profits to reach new populations, but only in the context which takes the 4 issues outlined above into account.
Just my thoughts. Any perspectives? Thoughts?
Nathan Ketsdever Nashville Business Blog Coach and Consultant