Skip to content
January 21, 2008 / compassioninpolitics

The Seven Missing Links in Your Business Blog Strategy

I read a lot about increasing blog traffic, but I think a lot of it gets back to six core tactics, some of which get overlooked or misplaced in the marketing mix.

1) Traditional public relations and media relations for TV, print, and radio.
2) Online blogger relations
3) Pay per click advertising
4) Guest posting on core industry blogs
5) Interviews with industy experts and bloggers
6) Community hub function (aggregation)
7) Search engine optimization 

Of course a host of other issues are important as well:
• Listening to trends and conversations.
• Joining ongoing conversations.
• Being linky to blogs, particularly in your field. 
• Commenting intelligently on authoritative and/or well trafficked blogs in your field.
• Building offline relationships via networking at dinners, conferences, and unconferences. 
• Active social media participation.  I think the sweet spot for social media is flickr, audio, and video.
• Forum participation.  These are the watering holes of the internet.
• Blog design
• Blog usability
• And all importantly interesting, original, informative, and/or thought leading blog content.

All of this generally gets back to listening + content + relationships.  Or perhaps listening + content + community + relationships.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: