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January 30, 2008 / compassioninpolitics

Blogger Relations Best Practices for PR and Social Media Consultants


I’ve been involved in quite a few blogger relations campaigns over the past six months. Blogger relations is an art that is still being perfected and its norms are in a period of gradual, protean evolution. At the end of the day blogger relations about being human and friendly. Here are my four blogger relations suggestions for print publications (although some apply to all products–digital and otherwise) from my experience in blog relations campaigns:

• A quick signed note with a sincere thank you.
• And why not make it a signed copy while you’re at it?
• Linking to my blog to thank me by giving me a bit of Google juice is a nice touch.
• I believe having a blogger relations page in most cases is marginally superior to e-mailed info.
Do you have any suggestions to add to the list?
(photo credit: Stroller Dos)

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