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April 24, 2008 / compassioninpolitics

Internet Strategy Evaluation and Consulting: Pre-Search Engine Optimization Evalution

Ten critical questions to ask to best evaluate your search engine marketing (SEM), search engine optimization (SEO), or social media optimization (SMO). These are critical to answering the return on investment (ROI) questions associated with all your internet marketing needs and efforts.

So whether you are looking to get into corporate or small business blogging, web 2.0 marketing, social media marketing strategy or a Google Adwords management campaign, here are 10 questions you want to consider before you dive in or hire an SEO or internet marketing firm.

Pre-Search Engine Optimization Evalution:

• How many are searching the terms you want to rank for?

• Where in the search ranks (SERPS) are you?

• Where are your competitors?

• How much traffic are you getting?

• What is your conversion ratio?

• What phrases are your users using to find you now?

• What keywords do you want to rank for?

• What are associated keywords?

Post-Search Engine Optimization Evaluation (SEO)

• Where are you in the search results?

• How much traffic are you getting?

• What is your conversion ratio?

To discover more about the world of marketing with web 2.0, search engine marketing, and search engine optimization.

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