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December 3, 2008 / compassioninpolitics

Emerging Media and the Blogging Church by Brian Bailey

I read the Blogging Church in the Summer of 2007. Its a great read. Brian Bailey articulates great reasons for church organizations to blog and be engaged in social media and social networking. Moreover, he explains how church leaders and lay people can leverage social media for better internal and external communication–to communicate in a productive and coordinated way. Here are some quotes from Brian and others that stuck out as I read through The Blogging Church:

Brian Bailey of the Blogging Church on Gen X and Gen Y
“There is a new generation, though, that is no longer satisfied by this one-way relationship. They have grown up in an Internet-driven culture that celebrates participation. The passive consumer has been replaced with an active, engaged, and empowered contributor.”(p. 15).

Brian Bailey of the Blogging Church on Our Cultural Context
People are increasingly tuning out these mass messages. They want openness instead of secrecy, honesty instead of sterilized market copy, and a person’s name instead of a logo” (p.29).

Brian Bailey of the Blogging Church on Why Blog? (Part 1)
“Blogging is simply online hospitality—opening your door, inviting people inside and sharing stories…Through blogging, you can connect with your members in an honest, relevant way. You can engage the curious, the lost, and the tire kickers.” (p.15).

Brian Bailey of the Blogging Church on Why Blog? (Part 2)
“Blogs enable the physical church community to extend and persist beyond the walls of the campus. By sharing stories of life change and the vision of the church, people gain a better understanding of what the church is all about. When passions, mistakes, answered prayers, and struggles are shared openly and honestly, people can connect with the church beyond the weekend services” (p. 18).

Brian Bailey of the Blogging Church on Why Blog? (Part 3)
“Blogging helps you quickly, effectively, easily, and cheaply reach people in a way no other tool does. A website is more expensive and complex and lacks the personal voice that makes a blog so inviting” (p. 15).

Brian Bailey of the Blogging Church on Why Blog? (Part 4)
“Start blogging to share the story of your church, and the story of the cross, with your community in an entirely new way”

Brian Bailey on Blogging Work-Flow
“I tend to keep a running file of thoughts, links, and resources, etc. Then, once a week, I sit down and crank out enough blogs for the next week, which is usually three to five. I think and type fast, thanks to all the years of journalism, so three to five blogs takes about thirty to fourty-five minutes to crank out.”

Shel Israel quoted in the Blogging Church on Authenticity, Originality, and Creativity
“There are lots of blogs that are starting to look and sound alike. You need to be an original. Show what you know and what is in your heart, and you will avoid the rising speed bump of mediocrity. All the rest of the tips–brevity, frequency, linking, staying on topic, etc–are mere guidelines, which I encourage bloggers to regularly challenge. You also need to tell something that readers will find useful or interesting. Finally, be controversial once in a while. Stimulate healthy debate.”

Additional Reading and Resources for the Blogging Church:
More discussion on Church Marketing Sucks

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