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February 12, 2009 / compassioninpolitics

Church Social Media and Internet Ministry Marketing: Seven Simple Strategies for Success

Listen. Check out what others are doing online. This will help you get a lay of the land and will allow you to focus on creating unique content, which is what Google and your audience will be looking for.

Launch. If you’re writing, write 3 to 6 articles (you may certainly write more). No need to rush this part of the process, focus on your God given passion and creating great content.

Relationship Marketing. Once you have your articles or content, reach out. Don’t be afraid to reach out with a phone call to ask for advice on how to create more useful or engaging content.

Mentorship and Guidance. Seek the advice of experienced and successful online Christian content creators. Drawing on the expertise and wisdom of someone who has been in the trenches and has been living in the digital environment ecosystem can be incredibly helpful to your efforts. Online communication is slightly different and the dynamics of the online world are slightly different.

Big Picture Thinking. I think the content process breaks down into four component parts:

• Framing and packaging (your story, your voice—this is what makes your content unique)
• Design and photography
• Marketing via person to person outreach (email, phone, social media, letter via snail mail) and via search engine traffic

Community. Think about how you can collaborate with others. Maybe you don’t need to launch a blog because you don’t have the time to devote to it, but maybe you can guest post on someone elses blog who is talking about the same issues you are or perhaps you can interview them so their readers can get a better perspective of who they are and how they see Gods story playing out in their lives. This can give you a jump start on your efforts. As humans and Christians we are members of a community and finding our role in that community is important for a host of reasons.

Purpose Driven Online Ministry and Missions:
I think keeping these ideas in mind will help you maximize the. Ultimately, being in the word and getting on your knees (both actually and metaphorically) can also help guide your Christian missions and church social media adventures. Pursue your gift and ministry passion and have fun.

Church Social Media Resources and Church 2.0 Tools:
Digital Media Literacy
Check out Facebook for Pastors
Church Social Media

If you are interested or passionate about the area of church ministry via the internet and digital social media missions, please feel free to leave a comment or to call me. I’m always delighted to hear other people’s visions and what they want to do online.

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One Comment

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  1. jrotman / Sep 30 2009 4:33 pm

    Nathan,

    Nice post for an audience that may have no idea what they are doing trying to move a business online–and while embracing their Christian values. This is the biggest problem, for everyone pursuing entrepreneurship in the web trenches.

    You generally make mention of creating articles. My suggestion would be to offer just a bit more guidance to total online newbies that may have not idea what kinds of articles. May be a bullet list of Types of Content they themselves could create, and a few simple tactics for disseminating that content in a useful way.

    I have created what I believe is a very good resource for web content writers, online copywrtirs and Internet entrepreneurs of all kinds: it’s a Massive List of Copywriters’ Resources http://jrotman.wordpress.com/copywriters-resource-list/. On it are lists of links to article marketing directories, RSS and directory submission sites, and a list of free and paid press release submission and distribution sites (a content strategy, btw, that is SO undervalued and can pack a big push for any online effort.) If you feel the resource may offer aid to any of your readers, please share it. Good luck.

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