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March 19, 2009 / compassioninpolitics

Base of the Pyramid Opportunities in Tourism, Travel, and Trade

Bottom of the Pyramid Ideas and Business Opportunities

One of the largest opportunities at the BOP seems to be travel and tourism. For example:

• Tours as partial or turn key solutions, including opportunities like eco-tourism and so called “slum tours” although online searches for slum tours is surprisingly rather limited.
• Language translation
• Hotel and bed and breakfast (see Innovation Sandbox by C.K Prahalad)
• Business consulting and advising (government and regulatory environment, market research, marketing, and identifying possible collaborations)

Each destination has a unique reason why visitors don’t have a fulfilling time. Finding out where that gap or void is critical to finding this market. Not only can this can provide direct employment, but also a percentage of earned revenue can even be reinvested in community development and complementary social ventures.

More Base of the Pyramid (BOP) Resources:

BOP Network
Bottom of the Pyramid Resources
Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid by the World Resources Institute

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