Bottom of the Pyramid Ideas and Business Opportunities
One of the largest opportunities at the BOP seems to be travel and tourism. For example:
• Tours as partial or turn key solutions, including opportunities like eco-tourism and so called “slum tours” although online searches for slum tours is surprisingly rather limited.
• Language translation
• Hotel and bed and breakfast (see Innovation Sandbox by C.K Prahalad)
• Business consulting and advising (government and regulatory environment, market research, marketing, and identifying possible collaborations)
Each destination has a unique reason why visitors don’t have a fulfilling time. Finding out where that gap or void is critical to finding this market. Not only can this can provide direct employment, but also a percentage of earned revenue can even be reinvested in community development and complementary social ventures.