BOP Design Principles: Product Design for Developing Countries
Principles of Design and Product Strategy for the Bottom of the Pyramid (BOP) Products
Individuals and businesses which want to create successful products for the base of the pyramid market are well served to look at proven models and paradigms for creating successful humanitarian products. Which product design model or method to choose? There seem to be six distinct front runners for product design for developing countries (specifically aimed at the bottom of the pyramid customer or what is now called humanitarian design):
• Bottom of the Pyramid Model developed by CK Prahalad
• Paul Polack Model (Design for the Other 90 Percent/International Development Enterprises) (see video below for the 12 principles)
• Project H model created by Emily Pilloton (Humanitarian Design Manifesto)
• Amy Smith of the MIT Design Lab and writer for the Design for the Other 90 Percent book.
• Ethan Zukerman digital journalist from the Berkman Center at Harvard and chief editor of My Hearts in Accra
• BOP Protocol 2.0
When attempting to create products which best meet the needs and concerns of base of the pyramid customers these core principles and models should shape the product development cycle and the customer acquisition cycle. For more on BOP innovation principles and tips check out this post by Dave Tait where you can find an overview of four of the above sets of BOP innovation principles explained (Dave’s diagram of Design for Social Wellbeing is also worth checking out–it provides a rubric for strategic thinking and education in the area of innovation and design for the developing world).
Paul Polak’s 12 principles can help drive humanitarian design for the developing world customer:
(or design for the other 90 percent, BOP design, humanitarian design, or design for well being depending on your jargon of choice)
Do you have other suggestions for principles for design for the developing world market? What will drive the future of humanitarian design?