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April 15, 2010 / compassioninpolitics

Church 2.0 Tech: Reflective thoughts for Church Social Media

Reflective Questions for Church Social Media Technology

1) What style of writing/creating am I most comfortable with?
2) Who is my audience?
3) What are the emotional/spiritual needs of my target audience? what are their false assumptions and myths? (some might ask: where are they on maslows hierarchy and how can I take them higher?
4) How can I add lasting value to my readers? (Perspectives on Global Poverty is a great example)
5) What content is already being produced that I can recycle or re-package?
6) Who do I have respect and authority with already? Who will want to read what I have to say?
7) How can I increase the level of trust with the audience? How can I increase the transparency?
8] Do I want to create evergreen content or news cycle driven content? What is the long tail? How can I leverage the long tail?
9) How can I find appropriate creative commons images? How can I buy a half dozen or a dozen stock photos to enhance my blog posts on a theme by theme basis or to serve as the background for Bible verses or notable quotes?
• Can I spend 30 minutes to an hour learning the basic principles of design? What is the difference between serif and sans serif fonts? Why is that important to reading online? Can I find an intern or a low cost designer to help out? Can I find an intern to do video or audio editing?
10) How can I leverage social technologies to save time? How can I leverage social technologies to deepen offline relationships? How can I leverage a network effect? For instance can I use crowdsourcing?
11) Can I leverage Skype or MyOovoo and video recording software to interview important people to my audience?
12) How can I engage my audience in a dialog? How can I make them part of what I am doing? How can I open up the platform to make it less broadcast and more participation? For instance if I’m an arts based church organization or nonprofit…how can I use student art to tell our story?

Whats In Your Social Social Media Toolbox?
1) WordPress blog (Typepad, Tumblr, and Posterous are also acceptable)
2) Vimeo, Viddler, or YouTube
3) iMovie, Final Cut Pro, or another video editing software (Final Cut Express and Final Cut Pro aren’t cheap)
4) Garage Band and Audacity for Podcasting and Audio editing (you can also use stock audio for under $10)
5) Sumo Paint and/or Piknic for low cost image editing
6) for presentations and Slidecasting
(PS: Its worth checking out Presentation Zen for design)
7) Scibd and DocStoc for documents (although I’m not 100% sold on either. I think Scribd may be better)
8] Flickr for finding creative commons photos, although the Creative Commons has an image search as well. Google image search and iStockphot can provide inspiration
9) Google Blog Reader (a core of your personal learning management system)
10) Delicious for social bookmarking
11) Wikis (PB Wiki or Wetpaint) or for collaborative documents (Google Docs, Zoho, or Basecamp). This is the only option which should cost anything besides stock photo, video, or audio.
12) Linked In Answers and Twitter for Answers
13) Ning (easy launching of social networks for your church group or organization)
14) Facebook feed and Facebook groups
15) Tangle (formerly Godtube)
16) OoVoo and/or Skype
17) Church Technology Blogs: Church Crunch and Church SMO and I’ve written about those issues here and at Creative Fusion Media.
18] Nonprofit Blogs on Alltop (what does the Alltop model say about the web? how is alltop helpful?) This nonprofit social media resource from Social Citizen is pretty helpful too. (Heres another interesting example of aggregation in the social media for nonprofits space)

Random thoughts about Church 2.0
1) Quality vs. quantity.
2) Thoughts on stats and readership.
3) Social media as a “living organism” (its kinda like having a kid)
4) The nature of technology (Crossing the Chasm and the hype cycle by Gardner)
5) Planing, Delegating, and batch processing (batching).
6) “I’m blogging this…” (I think your notions of focus can help with this)
7) Work/life balance (television) Who has done a good job with this? (I think Mike Cope has to)
8] Thoughts about personal learning management systems. Thoughts about filters.
9) Thoughts about visual communication (Noupe and Infosthetics to and This is Indexed to Back of the Napkin)
10] Thoughts about usability, forms, and intense debate
11) Ning vs. WordPress. Also Wikis vs. Blog for (mini LMS)
12) Church and web 2.0 principles (transparency, authenticity, democratization, flattening of organizations, crowdsourcing, and lowering of walls between organizations)

If you’d like to read more, check out an older post on church SEO and social media.

Social media thoughts? Additions? Subtractions? Ideas? Inspirations? Links?

One Comment

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  1. compassioninpolitics / Apr 15 2010 4:08 am

    A couple of other items worth thinking about (some of this has a 2 to 3 year time horizon according to the New Horizon report from the New Media Consortium Report for 2010):

    1) Mobile computing
    2) Location based social networking (didn’t mention this one I don’t think, but melds with mobile and augmented reality)
    3) Augmented reality
    4) Digital books/readers
    5) iPad (but not as widely distributed yet–but as a delivery method in small conversations)
    6) Visual data analysis (like gapminder)

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