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August 5, 2010 / compassioninpolitics

Secrets of Conversion Rate Optimization by Jeffrey Eisenberg

Here are Jeffrey Eisenberg’s 21 secrets to optimize the conversion on your website based on data on industry best practices:

1) They Communicate UVPs & UCPs
2) Their Offers Are Persuasive & Relevant
3) They Reinforce The Offer Sitewide
4) They Maintain A Scent
5) They Make A Strong First Impression
6) They Appeal To Multiple Personas & Segments
7) They Don’t Slice & Dice Optimization
8] They Leverage The Voice Of The Customer
9) They Use UGC As Navigation
10) They Promote Using UGC

You can read the other 11 conversion rate optimization tips from Jeffrey Eisenberg here.


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