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March 12, 2011 / compassioninpolitics

Best Examples of Crowd Sourcing Companies

Fifteen Successful Examples of Companies Crowd sourcing

1) OPEN Ideo project has been very cool for finding solutions to problems.
2) Quora obviously.
3) the various employment/jobs marketplaces have obviously filled a niche (Elance, Odesk, and Guru…and the higher end candidate thats taking on Guru)
4) Design Contest Marketplaces like 99 Designs & Crowd Spring
5) Somasource for crowd sourcing administrative tasks from the developing world
6) Kickstarter for crowd sourcing funding for projects, bands, and companies
7) Kiva for crowd sourcing micro-enterprise & micro-development
9) Mobile applications like Ushahidi & Txt Eagle & aggregators of agricultural prices for farmers in the developing world. ( More examples at Mobile Active: )
9) Aggregators like TechMeme and Alltop and PopURLs
10) Food reviews like Yelp and Urban Spoon
11) Trada is a new model….i’m curious if it can be tried in other industries…perhaps the stock market (or maybe thats already been done). In a sense its crowd intelligence + platform (assuming other analytics tools) as a service.
12) Groupon (although it probably falls outside traditional models of crowd sourcing)
13) iPhone & Android based city improvement apps
14) Apps for democracy, which is both a crowd sourcing project which creates other crowd sourced apps:
My guess is Anil Dash has other examples in this space.
15) Angel List is blowing up. It helps provide transparency, filter, and social proof in the investment space. Help a Reporter Out (HARO) seems to be based on a similar model (although much more basic via curated email vs. a curated platform and social networking site).

Three Crowd sourcing Resources:
For more I would check out Crowd Conf & The Future of Crowd sourcing Summit…the only 2 crowd-sourcing based conferences. Also Meshing IT which has a small directory of examples of crowd sourcing–also there are a handful in the collaborative consumption category (including renting as a model like Netflix or Zipcar). It might also be worth it to check out member companies of the Crowdsortium, which is an association of crowd sourcing companies.

This is decent for Fortune 500 examples of crowd-sourcing for business: Unilever (Idea Bounty), Starbucks, Proctor & Gamble, GE, & Amazon.

Image is courtesy of They have a 7 part model of crowd sourcing businesses 1) open innovation 2) crowd labor 3) collective knowledge
4) community building 5) crowd funding 6) civic engagement 7) collective creativity.



Leave a Comment
  1. compassioninpolitics / Mar 14 2011 3:52 am

    1) Ebay & Amazon & social commerce
    2) Data aggregation + human filter + computer filter (various combinations of these 3): using it for market analysis & predictive behaviour
    3) Alltop
    4) Collaborative online conferences.
    4) iReport & ProPublica-Crowdsourced journalism

  2. Maxima / Jul 10 2012 7:28 am

    Another example is

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