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March 31, 2012 / compassioninpolitics

The eight types of product benefits which are relevant

1. Emotional/Feeling (pleasure/pain)
2. Practical (save time & money & lives)
3. Exclusivity/Scarcity/Prestige
4. Origin story/Uniqueness/Character/Brand (Ego/Hero)
5. Relationship/Care/Compassion (Family?)
6. Credibility/Longevity/Dependability
7. Design (see & touch primarily)
8. Mission/Values (including CSR)

The value of each varies by customer, product, and buyer….and perhaps local market/culture.

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