Skip to content
March 31, 2012 / compassioninpolitics

The eight types of product benefits which are relevant

1. Emotional/Feeling (pleasure/pain)
2. Practical (save time & money & lives)
3. Exclusivity/Scarcity/Prestige
4. Origin story/Uniqueness/Character/Brand (Ego/Hero)
5. Relationship/Care/Compassion (Family?)
6. Credibility/Longevity/Dependability
7. Design (see & touch primarily)
8. Mission/Values (including CSR)

The value of each varies by customer, product, and buyer….and perhaps local market/culture.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: