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July 24, 2012 / compassioninpolitics

12 Different Ways to Read a Business Book

1. Literal
2. Wisdom, inspiration, quotes, & data
3. Stories & heros
4. Learning about your audience/customer (values, genre, emotional tenor)
5. Phraseology & rhetorical schemas
6. Metaphors & analogies
7. Other resources & thought leaders
8. Powerful emotional & visual pictures
9. Explore other ideas (ie build on the ideas in the text).
10. Organize & compile.
11. Summarize.
12. Customize for yourself.

* This also often applies to watching teachers or speakers.

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