Thoughts about design thinking in the organization
“The one with the prototype wins.” (it gets questioning & engagement & discussion moving forward)
Simple–keep the cognitive load low.
Where is your place for failing?
When does design thinking have issues (Non-ambiguous questions & things were failure is life/death–ie airlines).
Virtual design thinking (include a face to face meeting in the process either onsite or in an airport conference room)
There is a cool app for projecting–Peligulous (???) 1:23:10
Talking vs. Doing. Bias toward action.
Principles: Lateral thinking, sketching, & prototyping
5 principles: non-linear (jump and just do it!), semi-cyclical
P & G
Innovative Companies & Startups
Stand in your way (activity)
Lack of courage
Your right brain is off half the time. Its dusty vs. things coming out your ears.
Personal history 1) empathy 2) story 3) credibility
Characters, examples, history = story
Limits are human imposed
Ranking: lecture, seminar, conference, workshop
Deep dive, through yourself into it
(Heads, hands, & heart–Kimberly McWater)
Paradox, exploit, beyond zero-sum
1. What i’ve learned
2. What I’ve observed
3. My manifesto, theory, ideation & Reflections
Three part process:
Jump Associates (Rotman)
Design works at Rotman
Google vs. Facebook (data vs. intuition)
Time, testing, filtering (lots of ?????)