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July 25, 2013 / compassioninpolitics

E-mail Pitch Structure for Business Development

Core:
• Common Ground/Identification
• Who I Am/Story
• Purpose/Mission
• Question
• Urgency/Scarcity
• Value
• Energy/Potential (Opportunity)
• Curiosity
• Position Against the Alternatives, Against Enemies

Optional:
• Humor
• Empathy

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