Design Thinking Innovation Talk by Tim Brown CEO of IDEO at Khosla Ventures
Design Thinker Brunnel (designer & technologist). Great western railway.
Applying the principles of Design to wider societal issues:
- Convergent versus Divergent Innovation. How we think about problem solving (convergent versus divergent). Create new choices and apply those.
- Integrative Thinking. Analytical versus Holistic/Systems View/Integrated Way (Roger Martin–Integrative thinking–multiple tensions in your head and resolve those tensions).
- Focus on people.
- Prototyping. Learning through making things. “Prototyping speeds up the design process…The faster you make things and put them into the real world–the faster you learn about the quality of your idea and improve it.” Time to first prototype. Opportunity to disrupt via the speed of process. (Medical device–a 7 week process, and first surgeries with 8 months later. “Speed of prototyping can create enourmous advantage.” Tim Brown)
- Collaboration. Start movements, not just storytelling. Good ideas rarely sell themselves. “Telling stories isn’t enough. We need to create movement. Create real passionate involvement in the things we create.” Have more people out in the world to be involved in the design process.” For instance, OPEN Ideo process to tackle social innovation problems (via NGOS like Oxfam, etc..). Small but passionate for 50,000 designers. Lots of specific examples around crowdsourcing via OPEN Ideo. For instance, Jamie Oliver. Meaningful participant services, which derive value from. 21st century being the Creator economy (Creator versus Creative Economy). Sappho. Citizen Journalism to replace classified revenue. “We need to find new ways to be collaborative–we need to be creative about collaboration.”
- The Role and Psychology of Fear. How do we create risk taking & playful & to explore without fear of failure. Parenting so that they can learn and explore without a lot of risk.
- Simple Design. Design–simplify. For instance, simple legal agreement.
- Asking the right question. It all depends on this. It so often depends on the place you start from. What types of question should you be asking about products, services, culture, communication, storytelling, etc.. (can apply design thinking to)
Q & A:
- 4 Metrics on Open IDEO
- Webs of innovation on Open IDEO
- Ad hoc teams on Open IDEO.
- Health Care innovation via human centric in terms of nurses and doctors. Better and faster outcomes.