New Generation Business Strategies for the Base of the Pyramid

I’ve prepared a mini-bibliography from the chapters in “The Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value” by Ted London and Suart L. Hart. By the way I heavily recommend this book for those looking into product design, strategy, and marketing to Base of the Pyramid markets:

1) the best condensed source of information on BoP markets I’ve seen (CK Prahalads Fortune at the Base of the Pyramid and the World Resources Institutes Strategy at the Base of the Pyramid are 2nd and 3rd in my book)
2) author expertise
3) coverage of issues/breadth
4) each chapter is packed with insight

More comprehensive analysis/review/summary upcoming. Stay tuned……

Base of the Pyramid Bibliography Based on Resources in Next Generation Business Strateies for the Base of the Pyramid

1) Ted London, Ravi Anupindi, and Sateen Sheth, 2010 “Creating mutual value: Lessons learned from ventures serving base of the pyramid producers” Journal of Business Research, p. 582-594

2) Ted London 2010 “Business model development for the base of the pyramid market entry” Proceedings of the Seventeenth Annual Meeting of the Academy of Management”

3) Ted London, 2009 “Making better investments at the base of the pyramid.” Harvard Business Review, p. 106-113

4) Karamchandani, Ashish, Emerging Markets, emerging models: Market-based solutions to the Challenges of Global Poverty, Monitor Inclusive Markets, March 2009, p. 48 – 49

5) Simanis, EN, “At the base of the pyramid” Wall Street Journal, October 26, 2009 (link)

6) Heath C and D. Heath “Made to Stick, Why Some Ideas Survive and Others Die” (link)

7) Simanis, EN and SL Hart, Innovation from the Inside Out, MIT Sloan Management Review, 2009
(link)

8] Simanis, EN and SL Hart “Expanding Possibilities at the base of the pyramid” Innovations, 2006, p. 43-51 (link)

9) BOP Protocol toward the next generation BoP Strategy (link to Next Billion)

10) McDonough W and M Braungar, Cradle to Cradle: Remaking the Way We Make Things, 2002 (link)

11) Fortune at the Bottom of the Pyramid, CK Prahalad (link) also available on Google Books

12) Viswanathan, Madhubalan, Ingraining product relevant social good into business processes in subsistence marketplaces: the sustainable market orientation, journal of macromarketing, p. 406-425 (link)

13) Viswanathan, Madhubalan, Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplacs, 2008 (link)

14) Viswanathan, Madhubalan, Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship Beyond Literacy and Resource Barriers, 2007 (link)

15) Research methods for subsistence marketplaces (chapter) of Sustainability Challenges and Solutions at the Base of the Pyramid: Business, Technology, and the Poor

16) Roger Martin “Design thinking: achieving insights via the knowledge funnel, Strategy and Leadership,” p. 37-41 (link)

17) Capitalizing from Complexity: Insights from the Global CEO Study published by IBM in 2010 (link)

18] Kumar, Vijay (2009), A process for practicing design innovation, The Journal of Business Strategy, p. 91 to 99.

19) Whitney, Patrick and Anjali Kelkar “Designing for the Base of the Pyramid” Design Management Journal, p. 41 – 47

20) “Daily life, not markets: customer-centered design,” Journal of Business Strategy, p. 46-58

21) Kumar Vijay (2009), “A process for practicing design innovation, the Journal of Business Strategy, p. 91-99

22) Al Hmmond, Jim Koch, and Francisco Noguerra, (summer 2009) “The need for safe water as a market opportunity” Innovations, p. 107-117 (link)

23) “Designing for the Base of the Pyramid” Design Management Journal: p. 41-47

24) Ted London, “Making Better Investments at the Base of the Pyramid” Harvard Business Review, p. 106-113

25) “Creating Mutual Value: Lessons from Ventures Serving Base of the Pyramid Producers” Journal of Business Research, p. 582-594

Other Books Cited in Base of the Pyramid

1) De Soto, The Mystery of Capital: Why Capitalism Triumps in the West and Fails Everywhere Else
2) William Easterly, White Mans Burden
3) Dambisa Moyo, Dead Aid: Why Aid Is Not Working and How There Is a Better Way for Africa
4) Robert Calderisis, The Trouble with Africa: Why Foreign Aid Isn’t Working
5) Matthew Bishop, Philanthrocapitalism: How Giving Can Save the World
6) CK Prahalad, Fortune at the Bottom of the Pyramid
7) Clayton Christensen
8] Mohammed Yunus, Banker to the Poor: Microlending and the Battle Against World Povery, 1998
9) W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (not cited)