Social Media Marketing Explained in Three Sentances by guru Peter Drucker

“Because the purpose of business is to create a customer, the business enterprise has two, and only two, basic functions: marketing and innovation.”

Peter Drucker

Chris Bernard is correct to highlight that “social media engages them both.” Ergo…social media should be high in the priorities of business given the way it connects to its very purpose and core mission.

(h/t to Chris Bernard on Slideshare)