Designing products for BOP customers

Paul Polak in this “Design for the Market” video below speaks to the issues of creating price points that are viable for base of the pyramid customers. For instance, Polak speaks to how prototyping products is fundamental to asking potential customers how much they will potentially pay.

At the end of the video he provides specific examples of how 3 companies could adjust their products or prices to better meet the needs of the market.

Other examples and principles for BOP markets and customers:

BOP business strategies that work from the World Resources Institute.
BOP Business Principles from the BOP Protocol.
BOP 101: essential reading for those interested in the bop